Joel Shields, library portal specialist from the Washington Research Library Consortium, will discuss the conception, design, and implementation of ALADIN Mobile, which provides Android, iPhone/iPod Touch, and Palm WebOS access to the library catalog, consortium loan service, patron account information (including checked out items, holds, fines, etc.), library information including maps, hours, and phone numbers. There are eight area university libraries in the WRLC consortium and each can have its own “branding” for a customized personal experience.