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Craft Your Personal Brand!

  • 07 May 2014
  • 6:00 PM
  • LexisNexis, 1150 18th St. NW, Suite 600

Join DC/SLA on Wednesday, May 7th for Crafting A Personal Brand, led by Chris Olson of Chris Olson & Associates, a consulting firm dedicated to creating and implementing marketing strategies for libraries and information providers. Learn about this fundamental component of marketing yourself and gain insight into managing others' perceptions of you and your information services. There are two options for attending this program:

1) In-Person Presentation and Workshop (includes refreshments and networking)

LexisNexis, 1150 18th St. NW, Suite 600


$10 Student and Unemployed DC/SLA members; $15 Other DC/SLA  and DCLA members; $20 Non-members

Register: Space is limited!

Get the most out of the program by joining us for this hands on session with an overview and examples of personal branding and an interactive time for participants to work in teams to discuss a personal brand strategy for a professional career category. After working out the basic approach to a brand using a set of questions as a guide, the teams share their strategies. 


2) Webinar Presentation


$5 SLA and DCLA members; $10 Non-members


This overview with examples of personal branding is the same presentation that the onsite participants will be attending. The workshop portion is only available onsite.

Questions? Contact Deena Adelman at

Additional information about the session:

Everyone has a personal brand, whether it's been crafted or not. People make impressions, and like corporate brands, personal brands are composed of basic branding components, all of which can be managed into a personal brand strategy designed to achieve a set of personal goals and objectives.

Led by Chris Olson, an expert in developing and managing the brands of libraries, information services and knowledge management groups, this session covers the basic components of a personal brand and provides insights into what works and what doesn't.  Chris will also share the decisions and activities which brought a client to establish a highly recognized personal brand within and outside his organization, adding visibility to his expertise and the library.

It is anticipated that attendees will leave the session with an awareness of their current personal brands and insights into how they can manage the perceptions about themselves, along with the tools that are available for doing that. In addition, workshop participants will have gotten feedback and ideas from colleagues for their personal brand, as well as an appreciation for how they can contribute to their organization's overall communication's strategy.

Chris has been marketing and communicating the value of information services for more than 30 years with her firm, Chris Olson & Associates. She has a full roster of clients who rely on her abilities, resources and advice to guide their brands successfully. In 2012 Chris was named a Fellow of SLA in recognition of her contributions to and leadership in the profession.

Mailing Address:
Union Station
 50 Massachusetts Ave. NE
P.O. Box 1653 Washington, DC 20002
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