Marian G Taliaferro, MSLS, MPH, AHIP Director, Reference Center & Archives Association of American Medical Colleges 2450 N Street, N.W., Washington, D.C. 20037-1127 T (202) 828-0433 F (202) 862-6136 E mtaliaferro@aamc.org     www.aamc.org

Tomorrow's Doctors, Tomorrow's Cures®

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Turning the Page 2.0

This six session interactive online program that will make sure you’re prepared to advocate effectively for your library. The program includes six webinars* as well as a series of online modules that participants can complete at their own pace.  Each webinar will take place from 2:00 PM - 3:00 PM

 

Getting Started / Session 1 / Wednesday, January 8:

 

Determining your library’s advocacy goal.  To share recent national research on how voters and elected officials perceive the public library, and why they do or do not support it.

Goals:

• Learn why people support the public library undefined and what would make them support it even more
• Discuss how to use this research to refine your Advocacy Work Plan

 

Session 2 / Wednesday, January 15:

 

To further take the data presented last week in “Public Perceptions” and apply it to create your own library story.

Goals:

• Create a compelling story about your library that excites supporters and turns that excitement into action
• Help you develop and practice your public speaking skills so you can effectively tell your library’s story.

 

Session 3 / Wednesday, January 22:

To focus on your own leadership skills, and how (as noted in “Public Perceptions”) advocating on behalf of the library starts with the library leadership.

Goals:

• Discuss the key impact of leadership in relationship to communication and advocacy
• Review key concepts in managing an advocacy plan as well as the importance of team communication in meeting advocacy goals

 

Session 4 / Wednesday, January 29:

Building the network and relationships beyond yourself and your library in order to best leverage your resources and meet your advocacy goals.

Goals:

• Determine who the key people and organizations in your community should be included in your library’s fundraising team
• Identify how effective relationships and understanding “What’s In It For Them” can help with current and future advocacy efforts for your library

 

Session 5 / Wednesday, February 5:

To pull the previous weeks’ content together (creating the message, based upon data and stories, effective leadership communication skills, and leveraging teams and networks for advocacy) and focus on

how to effectively ask for public funds.

Goals:

• Review (at a high-level) the ways that the requests for public funds are made within communities and who the “competition” is for these funds
• Discuss some specific steps libraries can take to help make your public funding budget presentation more compelling
• Explore the concept of “priorities” and how this impacts the library’s budget and request for public funds

 

Session 6 / Wednesday, February 12:

At this point you have created a solid Advocacy Work Plan based upon your established advocacy goal (“Getting Started” & Week 1). The purpose of Week 6 is to begin to put that plan into action and determine how to make your goals a reality.

Goals:

• Assemble the final Advocacy Work Plan, based upon the previous five weeks’ thoughts and content
• Determine strategies on how to implement and manage your Advocacy Work Plan in order to meet your Advocacy Goal

 

* Registration for the entire program is required.  Registration for individual program sessions is not available.

 

Registration Information

 

Individual Registrations                                  

NYLA Members $135                      

NON-Members $189                      

                                              

Group Registrations*                                      

NYLA Members $395                      

NON-Members $549                      

 

* Group viewing registration is available if you plan to share the webinar with a group.

(Hook-up the LCD projector and share the program with a group of staff members!)

 

REGISTER ONLINE - CLICK HERE

 

About the Speaker

Libby Post, President of Communication Services. For almost a decade, Libby Post has been creating innovative advocacy campaigns for public libraries. With a success rate of 80%, Post has been a public library partner in creating library districts, and passing budgets, funding propositions and building referendums. She was chosen as one of a handful by the Public Library Association to keep the Turning the Page program going.

 

Turning the Page 2.0 is a program of the Public Library Association, a division of the American Library Association. The Turning the Page 2.0 logo and all related materials are used with permission from the Public Library Association.

 

----
Jeremy Johannesen

Executive Director

New York Library Association

6021 State Farm Road

Guilderland, NY 12084
518-432-6952 Ext. 101

518-427-1697 FAX
director@nyla.org

Pew study “Libraries and Society” illustrates expanding roles of U.S. libraries

 

An overwhelming majority of Americans acknowledge that public libraries offer more than just books and provide community-tailored programs and services that improve the quality of life, according to “Libraries and Society,” a report released today from the Pew Research Center that examines the role of public libraries in communities.

 

“I am proud that libraries have earned enormous trust and satisfaction from the American public,” said American Library Association (ALA) President Barbara Stripling. “But we also know that one-third of all Americans still lack home Internet access, and a recent global survey finds U.S. adults lag behind many of their counterparts overseas in basic education skills. Our work is not done, and libraries will continue to innovate and meet evolving needs as new technologies and applications emerge. Libraries are transforming lives through education and help level the playing field for all.”

 

The report found that 95 percent of Americans agree that libraries play an important role in giving everyone a chance to succeed. At a time when more and more information is moving online and into digital formats, people continue to highly value free access to books and media, assistance from librarians, a safe and welcoming public space, and a range of resources and programs.

 

From 2011 to 2012, public demand for digital training and technology classes increased 36 percent, while the demand for public Internet-connected computers went up 60 percent. The Pew study found that 72 percent of all Americans adults have either used a public library in the past year or live in a household with a family member who is an active library user.

 

“The future of libraries is both online and in personundefinedhigh tech and high touch,” added Stripling. “From children’s storytimes to makerspaces to mobile applications and augmented reality, libraries mix traditional and new services to meet changing community needs. If you haven’t visited your library lately, I invite you to stop by or log on and let us surprise you.”

 

Visit http://www.pewInternet.org/topics/Libraries.aspx to learn more about the Pew study and the American Libraries magazine’s E-Content blog for up-to-date news on libraries and digital content.

 

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About the American Library Association

The American Library Association is the oldest and largest library association in the world, with approximately 57,000 members in academic, public, school, government, and special libraries. The mission of the American Library Association is to provide leadership for the development, promotion and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all.

ALA President Barbara Stripling’s Winter Webinar series “Building Community Through Making,” featuring nationally recognized speakers and innovative library leaders, begins at 1 p.m. - 2:30 p.m. Central time on Monday, Dec. 16, 2013.

The December webinar, “Community Engagement through Making,” includes Steve Teeri, technology training associate at the Detroit Public Library and founder of the HYPE Makerspace, which allows teens to level up in abilities such as STEM and inventive thinking; Dara Schmidt, branch manager of Anythink Brighton and Matthew Hamilton, Anythink IT manager, from the Rangeview Library District; and Nate Hill, who oversees the daily operations of Digital Services and the 4th Floor Innovation Team as assistant director of the Chattanooga Public Library.

The Winter Webinar series will center on Making through innovation, community engagement and literacy, three focuses of Stripling’s Libraries Change Lives initiative. The sessions are intended to showcase best practices, successes and to transfer knowledge among ALA members. “Making Strategic Partnerships” will take place on Jan. 13, 2014, and “What is and What’s Next – Making Assessment and Opportunities” will take place on Feb. 14, 2014.

These webinars are presented by the ALA Office for Library Advocacy and co-sponsored by the Library Information Technology Association (LITA) and Barbara Stripling’s Presidential Advisory Committee. For more information about this series or for questions about registration, please contact the ALA Office for Library Advocacy at advocacy@ala.org.

Registration is mandatory, and limited to the first 100 participants who arrive in the virtual room. Visit the Adobe Connect event page to sign up today: http://ala.adobeconnect.com/e1k1sfpdrss/event/registration.html

The Winter Webinar Series is part of Stripling’s Libraries Change Lives Webinar Series, which will explore these focuses through partnerships, literacy innovations, and more, throughout her presidential year. For information on these webinars, or for speaking opportunities, please contact Sue Considine at sconsidine@fflib.org.

Forty ALA Student Chapter Members to Participate in the 2014 Student to Staff Program.

Forty ALA student chapter members were nominated by their schools and were accepted to assist ALA staff during the 2014 ALA Annual Conference in Las Vegas. In exchange for working four hours a day (or a total of 16 hours), these students participating in the ALA Student to Staff Program receive free conference registration, housing, and a per diem for meal expenses.

The American Library Association’s (ALA) Washington Office is calling for nominations for two awards to honor individuals or groups who have championed, protected and promoted public access to government information and the public’s right to know.

The James Madison Award, named in honor of President James Madison, was established in 1986 to celebrate an individual or group who has brought awareness to these issues at the national level. Madison is widely regarded as the Father of the Constitution and as the foremost advocate for openness in government.

The Eileen Cooke Award honors an extraordinary leader who has built local grassroots awareness of the importance of access to information. Cooke, former director of the ALA Washington Office, was a tireless advocate for the public’s right to know and a mentor to many librarians and trustees.

Both awards are presented during Freedom of Information (FOI) Day, an annual event on or near March 16, Madison’s birthday.

Nominations should be submitted to the ALA Washington Office no later than January 17, 2014. Submissions should include a statement (maximum one page) about the nominee’s contribution to public access to government information, why it merits the award and one seconding letter. Please include a brief biography and contact information for the nominee.

Send e-mail nominations to Jessica McGilvray, Assistant Director for the ALA Office of Government Relations, at jmcgilvray@alawash.org. Submissions can also be mailed to:

James Madison Award / Eileen Cooke Award
American Library Association
Washington Office
1615 New Hampshire Avenue, NW
Washington, D.C. 20009-2520

MAE Award Press Release

YALSA members who have run an exceptional reading or literature

program in the 12 months leading up to Dec. 1, 2013 are eligible

to apply for the MAE Award for Best Literature Program for Teens,

which recognizes an outstanding reading or literature program for

young adults.

 

Do you run a spectacular teen book club that engages underserved

audiences? Did your summer reading program or literature festival

connect teens with literature in an innovative way? Have you

connected teens to literature or helped them gain literacy skills via

some other exciting means? If so, you could win $500 for yourself

and an additional $500 for your library by applying for award.

Individual library branches may apply.

 

The MAE Award is sponsored by the Margaret A. Edwards

Trust. Applications and additional information about the award are

available online. Applications must be submitted online by Dec. 1,

2013. For questions about the award, please contact the jury chair,

Laurie Amster-Burton (laurieab@gmail.com). The winner will be

announced the week of Feb. 9, 2014.

 

Not a member of YALSA yet? It's not too late to join so you

can be eligible for this award. You can do so by contacting

YALSA’s Membership Marketing Specialist, Letitia Smith,

at lsmith@ala.org or (800) 545-2433, ext. 4390. Recognize the

great work you are doing to bring teens together with literature and

apply today.